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NAMIBIA
Namibia
The Republic of Namibia is a vast, sparsely populated country situated along the south Atlantic coast of Africa between 17 and 29 degrees south of the Equator. With its surface area of 824 268 square kilometres, Namibia is the 31st largest country in the world. It stretches for about 1 300 km from south to north and varies from 480 to 930 km in width from west to east.
Image courtesy of Namibia Tourism - www.fotoseeker.com
Namibia, previously known as South West Africa, is bordered by South Africa in the south, Angola and Zambia in the north and Botswana and Zimbabwe in the east. The oldest desert in the world, the Namib Desert stretches along the whole west coast of the country, while the Kalahari Desert runs along its southeastern border with Botswana.
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Image courtesy of Roger de la Harpe http://www.africaimagery.com/
Image courtesy of Roger de la Harpe http://www.africaimagery.com/ Image courtesy of Roger de la Harpe http://www.africaimagery.com/The country is demarcated into 13 regions, namely the Caprivi, Kavango, Kunene, Omusati, Ohangwena, Oshana and Oshikoto regions in the north, the Omaheke. Otjozondjupa, Erongo and Khomas Regions in the central areas and the Hardap and Karas regions in the south.
The Capital City: The capital city Windhoek is situated 1 650 meters above sea level in the central highlands of the Khomas region and has an estimated population of 233 529 (2001 Census). Windhoek is a cosmopolitan city with excellent hotels, restaurants, shops, banks and hospital facilities and houses the three branches of government, namely the executive, legislature and judiciary.
Namibia's Climate: The Namibian climate varies from arid and semi-arid to subtropical with the generally temperate desert coast offering sometimes fog-ridden days with temperatures between 5° C and 20°C. The central, southern and coastal areas constitute some of the most arid landscapes south of the Sahara. The hottest months are January and February, with average day temperatures varying between 9°C to 30°C. During the winter months that stretch from May to September minimum temperatures can fluctuate between –6°C and 10°C at night to recover to 20°C after 11:00 in the day. Frost occurs over large areas of the country during winter, but in general winter days are clear, cloudless and sunny. Overall Namibia is a summer rainfall area, with limited showers occurring from October and building up to peak in January and February.
Image courtesy of Namibia Tourism - www.fotoseeker.com
Image courtesy of Namibia Tourism - www.fotoseeker.com
Image courtesy of Namibia Tourism - www.fotoseeker.com
Namibia Looks To Continue Tourism Boom
Namibia Tourism has reported a fantastic 2006, with interest in the destination increasing significantly over the last 12 months. In 2005, Namibia saw a 12% rise in international visitors, and expects to see a further rise in 2006. In the UK specifically, the launch of the direct Air Namibia service from London to Windhoek in July 2005 helped achieve an increase in UK tourism arrival figures by 20%, with a further 20% increase in visitors predicted by Namibia Tourism for 2006.
Debbie Walker, Sales & Marketing Manager UK, comments, “2006 has been a phenomenal year for Namibia Tourism, with interest in the destination increasing from consumers and the trade. We are really beginning to crack the first time market and now are starting to concentrate on repeat visitors. People fall in love with Namibia when they visit for the first time. Therefore, our trade marketing strategy is to build on agents knowledge so they have an in depth understanding of what Namibia offers. The direct flight from the UK has, of course, played a huge part in the tourism boom to Namibia and we are continually encouraging more operators and agents to feature Namibia in their programmes.”
There are now 198 operators and agents featuring Namibia in their 2006/7 brochures. New operators for 2007 include Thomsons Worldwide, Africa Sky and Tradewinds.
In addition to new operators featuring the destination, existing operators are also increasing their Namibia offering. Travel 2 has announced they will be trebling their Namibia product for 2007, and Kuoni has increased their brochure coverage to 36 pages this year. New operators who enjoyed a successful first year such as Somak Holidays and Travelmood have doubled Namibia coverage for 2007.
To ensure that tourism to Namibia continues to grow the Government of Namibia commissioned a Tourism Satellite Account from the World Travel & Tourism Council (WTTC) in 2006. The report quantified the impact of travel and tourism on the economy and employment of Namibia and made projections for its growth.
The project forecast that in 2006 travel and tourism demand from overseas will grow by 8.2%, making Namibia the 13th fastest growing country in the world in terms of tourism demand. Spending by inbound visitors is expected to reach N\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\$4.2 billion in 2006, representing 20% of all exports from Namibia. The travel and tourism industry is also expected to account for 4.7% of total employment in Namibia in 2006.
The report also made a series of recommendations for realising the potential of travel and tourism to the country’s economy.
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