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Best Destination sponsored by Conservation International

Description
Winner: New Zealand

For developing an integrated approach to tourism development at the national level and managing it: identifying and then attracting those tourists who contribute most to the economy, focussing on yield rather than merely on numbers of arrivals, spreading the benefits of tourism and fully integrating environmental issues into its quality standard Qualmark Green.

Highly commended: Town of Bouctouche www.bouctouche.ca, Canada and St Peter's www.villagetour.co.uk, Broadstairs, Isle of Thanet, Kent, UK

Contact details: New Zealand www.newzealand.com. Gillian Monahan, PR Manager for the UK/Europe, 07801 444 004, GillianM@tnz.govt.nz

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